Juul e-cigarettes use nicotine salts (protonated nicotine) from leaf-based tobacco for its key ingredient, rather than free-base nicotine. Juul received a US patent for its nicotine salt preparation in 2015. The nicotine salts are said to create an experience more like smoking than other e-cigarettes on the market, as Juul attempts to deliver a nicotine peak in five minutes, similar to a traditional cigarette. Each cartridge (called a “Juul pod”) contains about the same amount of nicotine as one pack of cigarettes and delivers approximately 200 puffs.  The amount of nicotine in each cartridge – 59 mg/ml in the United States, limited to 20 mg/ml in the European Union – is substantially more than the majority of e-cigarettes on the market. In August 2018, THEY introduced pods in 3 percent strengths for its mint and Virginia tobacco flavors. This is equivalent to 30 mg/ml. Each cartridge contains propylene glycol, glycerin and flavoring  and nicotine salts. Protonated nicotine lacks the harshness of tobacco smoke. According to Tory Spindle of Johns Hopkins University, “Protonated nicotine formulations are problematic because they seemingly allow users to inhale much higher nicotine concentrations that they would otherwise be able to. the pods come in eight flavors, of which mango is the most popular. A starter kit sells for about 4500 inr  The Juul e-cigarette is shaped like a USB FLASH DRIVE  and recharges using a magnetic USB dock.

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